1 Foundations of Graphic Design Free Online FlashCards

What is graphic design?

Graphic design is the planned use of visual and textual content to communicate ideas and experiences.

What does a graphic designer do beyond making things attractive?

A designer organizes a message so particular people can understand it or respond to it; attractiveness alone is not the goal.

What happens during the Discover phase?

Discover means investigating the need and learning from the people affected rather than relying only on assumptions.

What is the goal of the Define phase?

Define means clearly stating the communication challenge, including what the audience should understand or do.

What do designers do during the Develop phase?

Develop means exploring several possible ways to communicate the message.

What does the Deliver phase involve?

Deliver means testing and refining a solution, then preparing it for use.

Why is the design process iterative?

The process is iterative: feedback can show that the original problem needs to be reconsidered.

What audience factors can guide design decisions?

Consider what the audience already knows and needs to know, as well as language, age, access needs, and familiarity with the subject.

What does a design’s purpose describe?

Purpose is what the design should accomplish, such as informing, explaining, persuading, guiding, or prompting an action.

What does context mean in graphic design?

Context includes where, when, and how people encounter a design, along with the medium, viewing time, cultural expectations, and practical constraints.

What information should stand out on a poster seen briefly at a bus stop?

If people see a poster only briefly at a bus stop, the event name, date, location, and registration method need to be easy to find.

How is an effective design judged?

A design is effective when it serves its communication purpose for its intended audience in its real context.