5 Advertising and Promotional Media Free Online FlashCards

What is advertising?

Advertising is paid or sponsored communication intended to draw attention to an offering or idea and influence how people understand or respond to it.

What is a brand?

A brand is a distinctive identity associated with an organization or offering, such as its name, design, symbol, or another recognizable feature.

What makes a message paid advertising?

In paid advertising, a sponsor pays for a message or placement, such as a television spot or search ad.

What does the attention economy describe?

The attention economy describes competition among media, advertisers, and other communicators to attract and hold people’s limited attention.

What concerns can targeted advertising raise?

Targeted advertising can seem more relevant, but it also raises questions about data collection, privacy, transparency, and control over the information used to reach audiences.

What does an advertising impression measure?

An impression records that an ad was displayed; by itself, it does not show that someone noticed or understood it.

What factors shape advertising’s influence?

Advertising’s influence depends on factors such as prior beliefs, social context, media format, repetition, and audience circumstances—not just the message itself.

What standards does the FTC set for advertising claims in the United States?

In the United States, the FTC says advertising claims must be truthful, not deceptive or unfair, and supported by evidence.

When should a material connection behind an endorsement be disclosed?

Paid endorsements and other material connections should be disclosed when they could affect how audiences evaluate a recommendation.

What does branding involve?

Branding builds and manages a brand identity and the meanings audiences associate with it. It extends beyond a logo or single advertising campaign.

What is public relations intended to do?

Public relations seeks attention or favorable understanding for an organization through activities such as media relations, events, or public statements.

What is native advertising?

Native advertising is paid material designed to resemble the surrounding editorial or entertainment content.