01
Choose one
1 point
A firm owns a film studio, a television network, and a streaming service. Which term best describes this kind of company?
Free Practice Quiz Question List
2 Media Industries and Institutions Online Quiz Questions
Use this free practice quiz with 20 questions to review 2 Media Industries and Institutions, test your knowledge, and prepare for your next test or exam.
20 questions
02
True or false
1 point
True or false: Ownership of a media outlet determines every editorial and production decision, leaving no influence to editors, producers, executives, investors, or advertisers.
- A
True
- B
False
03
Fill in the blank
1 point
A platform's control of hosting, , data, or advertising access can influence what audiences find.
04
Choose one
1 point
An online advertisement is designed to look like an ordinary article. Which agency's consumer-protection principles are most relevant to whether it needs a clear disclosure?
- A
The FCC, because all online content is broadcast over public airwaves
- B
The U.S. Copyright Office, because the issue is ownership of the article's ideas
- C
The FTC, because the issue is whether audiences recognize paid advertising
- D
The ILO, because the issue is how the article's writers are employed
05
Written response
1 point
A newspaper charges readers a recurring fee for access to its content. What financing model does this illustrate?
06
Choose all
1 point
Which are examples of licensing and distribution revenue? Select all that apply.
- A
A company sells another organization the rights to show a film.
- B
An advertiser pays to reach a measured audience.
- C
A media company receives a fee from a distributor.
- D
A customer buys a video game directly.
07
Written response
1 point
What area of law governs rights to creative works and their licensing?
08
True or false
1 point
True or false: Technology alone determines who benefits when media markets change; infrastructure ownership, contracts, regulation, and audience habits have no effect.
- A
True
- B
False
09
Fill in the blank
1 point
In the United States, which agency licenses broadcast stations that use public airwaves? Enter its abbreviation:
10
Choose all
1 point
Which are possible effects of new tools on media work? Select all that apply.
- A
They can create jobs.
- B
They can make production more efficient.
- C
They guarantee permanent employment for all media workers.
- D
They can replace tasks or increase the pace of work.
11
Choose one
1 point
A media organization offers stable employment and workers bargain collectively. Which effect is most directly supported by this arrangement?
- A
It ensures that audiences will prefer the outlet's content.
- B
It can affect workers' pay, conditions, and ability to negotiate.
- C
It replaces the need for editors and producers.
- D
It removes the influence of business priorities on production.
12
Open ended
1 point
A streaming service offers both a lower-cost, ad-supported plan and an ad-free subscription. Explain one way this mixed model can benefit the company and one competing priority it may create.
13
Choose one
1 point
A local news outlet is acquired by a large media chain. Which outcome best reflects how ownership can affect the outlet?
- A
It must be nonprofit because it serves a local community.
- B
It will necessarily publish only nationally produced content.
- C
It will no longer be influenced by advertisers or executives.
- D
It may gain access to corporate resources while having less locally controlled decision-making.
14
Choose one
1 point
A broadcaster sells advertising and also receives payments from distributors carrying its channels. Which combination of revenue sources does this illustrate?
- A
Subscriptions and public grants
- B
Advertising and distribution fees
- C
Licensing and book sales
- D
Donations and ticket sales
15
True or false
1 point
True or false: Digitization can make the same media work available through broadcast, websites, apps, and streaming, but technology alone does not determine who benefits from that change.
- A
True
- B
False
16
Choose one
1 point
A media company introduces a new production tool that speeds up routine work. Which outcome is consistent with the possible effects of new tools on media labor?
- A
It guarantees more stable employment for creative workers.
- B
It eliminates the need for technical labor.
- C
It can improve production efficiency while also replacing tasks or shifting work toward temporary contracts.
- D
It affects production speed but cannot change employment arrangements.
17
Written response
1 point
Which U.S. agency licenses broadcast stations that use public airwaves?
18
Choose one
1 point
An online advertisement is designed to look like an ordinary article. What measure may be needed so audiences recognize it as paid content?
- A
Make a clear disclosure so audiences recognize it as paid content.
- B
Remove all advertising from the website.
- C
Obtain a broadcast-station license for the article.
- D
Secure copyright ownership of the article from the audience.
19
Written response
1 point
What term describes a company that owns several kinds of media or operates at multiple stages of production and distribution?
20
Choose one
1 point
A company wants permission to use another creator’s work in a new program. Which legal area most directly governs rights to the work and its licensing?
- A
The FCC’s community-service framework
- B
The FTC’s consumer-protection principles for advertising
- C
Public-interest obligations for broadcast stations
- D
Copyright law