8 Media Effects and Influence Free Online FlashCards

What are media effects?

Media effects are changes in what people know, think, feel, or do associated with media messages or media use.

What is persuasion?

Persuasion is communication intended to change or reinforce an attitude, belief, or behavior.

What characterizes the central route to persuasion?

The central route involves careful consideration of a message, more likely when people are motivated and able to think about it.

What is selective exposure?

Selective exposure occurs when people choose or encounter information that fits their preferences.

What does public opinion mean?

Public opinion is the distribution of views within a population on issues of shared concern. It can be measured through surveys, voting, discussion, or observed behavior.

What is agenda-setting?

Agenda-setting is the way the prominence and repetition of coverage can affect which issues people regard as important.

What does a correlation between coverage and concern establish?

A correlation between media exposure and public concern does not by itself show that coverage caused the concern.

What characterizes the peripheral route to persuasion?

The peripheral route relies more on cues such as a communicator’s credibility, popularity, or emotional appeal than on careful thought about the message.

What is selective interpretation?

Selective interpretation occurs when prior beliefs shape the meaning people draw from a message.

What is framing?

Framing is the selection and emphasis of details that can shape how an issue is understood, without guaranteeing that audiences accept the suggested perspective.

What is priming in media effects?

Priming occurs when coverage makes certain considerations more accessible, affecting which criteria people use to evaluate leaders or policies.

How do agenda-setting and priming differ?

Agenda-setting concerns which issues people regard as important; priming concerns the standards they use to make judgments.