01
Front
What is distribution’s role in the marketing mix?
Back
Distribution makes a product or service available to customers where, when, and how they want to buy it.
Free Online Flashcard Deck
8 Distribution and Marketing Channels Free Online FlashCards
Study 8 Distribution and Marketing Channels with 12 free online flashcards. Review key terms, definitions, and concepts with this interactive flashcard deck.
12 cards
02
Front
What is a marketing channel?
Back
A marketing channel is the set of organizations and activities that moves an offering from its producer to its buyer.
03
Front
What defines a direct distribution channel?
Back
A direct channel sells to customers without an intermediary, such as a bakery selling bread in its own shop.
04
Front
What is intensive distribution?
Back
Intensive distribution places a product in as many suitable outlets as possible, often for frequently purchased goods.
05
Front
What makes distribution omnichannel?
Back
Omnichannel distribution coordinates online and physical channels to create a connected shopping and fulfillment experience.
06
Front
What is retailing?
Back
Retailing comprises activities involved in selling goods or services to final consumers for personal use.
07
Front
What does logistics manage?
Back
Logistics plans and manages the movement and storage of products, materials, and related information.
08
Front
How does supply chain management differ from logistics?
Back
Supply chain management coordinates purchasing, operations, logistics, resource management, and information sharing. Logistics focuses especially on product and information flows.
09
Front
What is an indirect channel, and what can intermediaries provide?
Back
An indirect channel uses intermediaries, such as wholesalers or retailers, who can provide market reach, storage, transportation, and convenient purchasing quantities.
10
Front
What is selective distribution?
Back
Selective distribution uses a limited set of outlets, such as authorized appliance dealers.
11
Front
What is exclusive distribution designed to do?
Back
Exclusive distribution gives a small number of intermediaries the right to sell, potentially supporting specialized service or a premium image.
12
Front
What is channel conflict?
Back
Channel conflict occurs when channel members’ goals are poorly aligned, such as when a manufacturer’s website competes with its retail partners.