01
True or false
1 point
True or false: An organization generally has the same level of control over a news story about itself as it does over its advertising.
Free Practice Quiz Question List
7 Promotion and Marketing Communications Online Quiz Questions
Use this free practice quiz with 20 questions to review 7 Promotion and Marketing Communications, test your knowledge, and prepare for your next test or exam.
20 questions
02
Fill in the blank
1 point
Advertising is paid, communication from an identifiable sponsor.
03
Written response
1 point
An organization wants to assess how broadly an awareness campaign spread. Which campaign measure identified in the material could it track?
04
Written response
1 point
A company builds working relationships with journalists and responds to their questions. Which public-relations activity best describes this work?
05
Choose one
1 point
A team is beginning a promotion campaign but has not decided whom it needs to reach or what response it wants. What should it do first?
- A
Choose channels and promotion tools.
- B
Identify the target audience and the response the campaign should prompt.
- C
Evaluate results and adjust the campaign.
- D
Coordinate timing, design, claims, and offers across channels.
06
Choose one
1 point
A fitness studio's social-media ad is accurate, but viewers scroll past it among many competing posts and miss its offer. Which communication problem does this illustrate?
- A
The brand changes its central promise across channels.
- B
The audience receives the same message repeatedly.
- C
Competing content distracts the audience from the campaign message.
- D
A salesperson answers a buyer's questions.
07
True or false
1 point
True or false: Repeatedly discounting a product can encourage customers to wait for lower prices and may weaken the brand’s perceived value.
- A
True
- B
False
08
Choose one
1 point
A tea brand's campaign objective is to get new customers to try its product using a limited-time offer. Which measures best match that objective?
- A
Track offer redemptions and first purchases.
- B
Track only campaign reach and recall.
- C
Track only repeat business from existing customers.
- D
Track whether media coverage appeared.
09
Fill in the blank
1 point
In a common personal-selling process, after agreeing on next steps with a prospective buyer, the salesperson continues by .
10
Choose all
1 point
Which of these are examples of consumer sales promotions? Select all that apply.
- A
A coupon offered to consumers for a limited-time price reduction.
- B
Free samples offered to consumers to encourage product trial.
- C
A loyalty reward offered to repeat customers.
- D
Display support provided to retailers.
11
Choose all
1 point
Which of these could provide audience feedback to help marketers assess whether a message was understood or prompted a response? Select all that apply.
- A
Inquiries from audience members.
- B
Survey responses.
- C
A campaign's color palette, without audience response information.
- D
Sales data.
12
Choose one
1 point
Which situation is the strongest fit for personal selling?
- A
A customer chooses an inexpensive, standardized item without assistance.
- B
A business is evaluating expensive, technically complex software and wants a tailored explanation.
- C
A company needs to repeat one brief message to a large audience.
- D
A retailer wants to announce a temporary price reduction to many shoppers.
13
Open ended
1 point
A company plans to advertise a product using a customer testimonial from someone who received a free product. What safeguards should the company consider before publishing the ad?
14
Choose one
1 point
A nonprofit is preparing a campaign but has not yet defined whom it wants to reach or what it wants them to do. Which action should the team take first?
- A
Select channels before deciding the campaign's audience.
- B
Begin with the most attention-grabbing offer, regardless of the objective.
- C
Identify the target audience and the response the campaign should prompt.
- D
Evaluate results before the campaign runs.
15
Choose one
1 point
A neighborhood bakery pays for a social media post announcing its new weekend hours. Which promotion tool is it using?
- A
A customer posts an unpaid review after visiting the bakery.
- B
The bakery pays to run a social media post announcing its weekend hours.
- C
A local newspaper independently publishes a story about the bakery.
- D
A bakery employee answers questions from a prospective customer in person.
16
True or false
1 point
A news story about an organization can be a public relations outcome, but the organization generally has less control over the coverage than it has over its advertising.
- A
True
- B
False
17
Choose one
1 point
A new tea brand wants to encourage purchases this week, so it offers customers a coupon that expires in a few days. Which promotion tool best describes this incentive?
- A
Public relations, because it manages stakeholder relationships.
- B
Personal selling, because it provides individualized explanations.
- C
Sales promotion, because a coupon is a short-term purchase incentive.
- D
Integrated marketing communications, because it coordinates messages across channels.
18
Written response
1 point
What marketing term describes anything that distracts from, obscures, or changes how an audience interprets a message?
19
Written response
1 point
What promotion category includes allowances or display support intended to encourage retailers or wholesalers to carry, feature, or promote a product?
20
Choose one
1 point
A business is considering expensive, customized software, and several people will help decide whether to buy it. Which promotion tool is especially suitable for explaining options and responding to their concerns?
- A
Personal selling, because the representative can tailor explanations and respond to concerns.
- B
Advertising, because it can repeat a consistent message to many people.
- C
Public relations, because it manages relationships with stakeholder groups.
- D
Sales promotion, because a short-term incentive is the main need in this situation.