Entrepreneurship and Business Models - ENTR 201

Covers customer problems, value propositions, business models, revenue models, validation, competitive analysis, and startup planning.

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2 Value Propositions

Learn to define a customer-focused value proposition, connect customer needs to concrete benefits, and refine the proposition using evidence.
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6 Competitive Analysis

Learn how to identify customer alternatives, compare competitors and industry pressures, and use the findings to choose a focused, deliverable position.
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5 Startup Validation

Learn how to test a venture’s riskiest assumptions with focused experiments, interpret evidence cautiously, and decide whether to continue, revise, or stop.
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7 Startup Planning

Learn how to turn startup research and assumptions into a flexible plan that tests customer needs, guides decisions, and connects milestones to operating and financial needs.
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1 Customer Problems and Discovery

Learn how to identify a focused customer segment, investigate real customer experiences, and assess whether a problem is meaningful without assuming a particular solution.
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4 Revenue Models and Unit Economics

Compare common ways businesses earn revenue and set prices, then use unit economics to evaluate costs, customer acquisition, and sustainability.
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3 Business Models

Learn how a venture creates, delivers, and captures value, and how its customers, operations, resources, partners, revenue, and costs fit together.
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