A startup team has not yet tested whether a particular buyer will pay for its proposed solution. The belief that the buyer will pay should be labeled an assumption rather than evidence.
7 Startup Planning Online Quiz Questions
Use this free practice quiz with 20 questions to review 7 Startup Planning, test your knowledge, and prepare for your next test or exam.
Completing a scheduled set of customer interviews, by itself, proves that a startup has reached a meaningful milestone.
- A
True
- B
False
A startup is testing the assumption that customers want its proposed solution. Which category of assumption is it testing?
In the example hypothesis about clinic managers, how many independent managers are interviewed?
On a test card, the step that sets a threshold for proceeding, revising the idea, or stopping is the .
A startup should use a simple financial forecast with explicit rather than present uncertain estimates as facts.
A startup is planning its discovery stage. Which proposed milestone best describes an outcome that can guide a decision about what to do next?
- A
Complete a fixed number of interviews, regardless of what the team learns.
- B
Identify which customer segment has a sufficiently important problem and document the alternatives it uses.
- C
Publish a list of every business operating in the target market.
- D
Set a launch date before examining customer needs.
A startup wants stronger evidence that customers are interested in its proposed offer. Which result provides the strongest evidence among these choices?
- A
Customers say the idea sounds appealing during a conversation.
- B
The team completes its planned marketing copy.
- C
A customer pays for a limited pilot of the proposed offer.
- D
A competitor's website describes a related product.
Select all criteria that indicate an assumption should generally receive high priority for testing.
- A
An assumption whose failure could seriously undermine the plan.
- B
An assumption that is important but has little supporting evidence.
- C
A minor assumption that is already strongly supported.
- D
Any assumption, regardless of its importance or supporting evidence.
A team is preparing a test card for an important customer assumption. Select all four elements that make the planned test actionable.
- A
A specific, measurable claim about a customer, problem, solution, price, or channel.
- B
A low-cost experiment that can produce relevant evidence.
- C
A measure of what behavior or result will count as evidence, decided in advance.
- D
A pre-set threshold for proceeding, revising the idea, or stopping.
A startup is preparing a plan to seek funding. Which approach best connects the funding request to the plan?
- A
Request an amount without stating what it will pay for.
- B
Connect the amount requested to specific milestones and uses.
- C
Treat forecast revenue as certain so the funding need appears lower.
- D
Exclude expected expenses from the plan.
A startup is considering a service to reduce missed appointments at clinics. Describe a test card for the assumption that clinic managers see missed appointments as a costly recurring problem. Include a measurable hypothesis, a low-cost test, what the team will measure, and how a threshold will guide the decision.
A team has gathered information about several competing products. What should it use that analysis to clarify in its startup plan?
- A
Produce the longest possible list of competitors.
- B
Clarify which alternatives customers use and what evidence supports the startup's proposed advantage.
- C
Prove that no other business serves any part of the market.
- D
Replace customer research with a description of competing businesses.
A startup observes customers buying a competitor’s product, then predicts those customers will pay for its own proposed solution. Which classification best distinguishes the two statements?
- A
Both statements are evidence because they concern customers.
- B
The purchasing behavior is evidence, while the prediction about willingness to pay is an assumption.
- C
The purchasing behavior is an assumption, while the prediction about willingness to pay is evidence.
- D
Both statements are assumptions until the startup launches.
A startup has limited time for experiments. Which assumptions should it prioritize testing first?
- A
Test assumptions that are already well supported, even if they have little effect on the plan.
- B
Test every assumption at once so that none is overlooked.
- C
Test assumptions that are important to the plan but have little supporting evidence.
- D
Test assumptions only after the startup has committed substantial resources.
A team wants to test whether potential customers are interested in its offer. Which measure is the strongest pre-defined indicator of customer interest?
- A
Record whether interviewees say the idea sounds interesting.
- B
Count how many target customers take a specified action, such as signing up for a pilot.
- C
Ask the team whether it feels confident about the idea after the experiment.
- D
Use the number of experiment tasks completed as proof that customers want the solution.
Which proposed milestone best describes an outcome that can guide a startup decision, rather than an activity or deadline?
- A
Schedule and complete ten customer interviews.
- B
Send a weekly update describing the team’s completed tasks.
- C
Identify which customer segment has a recurring urgent problem, using interview findings to decide whom to prioritize.
- D
Assign a deadline for drafting the next version of the plan.
A team has completed its planned interviews. That fact alone proves it has reached a meaningful customer-discovery milestone.
- A
True
- B
False
A test hypothesis says at least 5 of 20 independent clinic managers will describe missed appointments as a costly recurring problem. What percentage of the 20 managers does the threshold of 5 represent? Give the value in percentage points, rounded to the nearest whole point.
A startup is testing whether expected revenue can support the costs of delivering its solution. Which one of the three planning categories—desirability, feasibility, or viability—does this test address?