01
Choose one
1 point
A company considers videoconferencing as an alternative to flying employees to meet clients. From the customer's point of view, how should the company classify videoconferencing?
Free Practice Quiz Question List
6 Competitive Analysis Online Quiz Questions
Use this free practice quiz with 20 questions to review 6 Competitive Analysis, test your knowledge, and prepare for your next test or exam.
20 questions
02
Written response
1 point
A customer keeps using an existing tool rather than adopting a new product. What term describes this existing choice as a competitive alternative?
03
Fill in the blank
1 point
A customer chooses a different kind of solution that addresses the same underlying problem. That option is a .
04
True or false
1 point
True or false: A strong competitive position connects a specific customer need and a relevant benefit with the venture's ability to deliver that benefit.
- A
True
- B
False
05
Choose one
1 point
A startup wants to compare options available to one customer segment. Which approach best supports a systematic comparison?
- A
Use different criteria for each competitor so the analysis reflects each one's strengths.
- B
Compare every business in the industry, regardless of whether it serves the target customer.
- C
Compare a manageable set of relevant alternatives using the same criteria.
- D
Focus only on businesses that sell an identical product.
06
Choose one
1 point
A team wants to compare how much each option costs customers in money, time, and inconvenience. Which comparison-grid dimension best fits this question?
- A
Price and total effort
- B
Access and experience
- C
Target customer and use case
- D
Market context
07
True or false
1 point
True or false: Once a startup has completed a competitive analysis, it can treat the report as final because the analysis is a one-time task.
- A
True
- B
False
08
Fill in the blank
1 point
A feature that competitors lack is not necessarily useful differentiation; the difference must be one that customers .
09
Written response
1 point
What term describes the place a venture aims to occupy in the minds of a particular customer group relative to alternatives?
10
Choose all
1 point
Which sources does the competitive analysis guidance identify as potentially useful, comparable evidence when comparing competitors? Select all that apply.
- A
Product information
- B
Unverified assumptions presented as facts
- C
Pricing information
- D
Customer reviews
- E
A competitor's unsupported claim that it is the best
- F
Market or industry data
- G
Interviews
11
Choose all
1 point
Which pressures are examined by Porter's Five Forces? Select all that apply.
- A
Rivalry among existing competitors
- B
Threat of new entrants
- C
Convenience of a venture's website
- D
Threat of substitutes
- E
Bargaining power of buyers
- F
Bargaining power of suppliers
12
Open ended
1 point
What three elements should a strong competitive position connect, and why does each element matter?
13
Choose one
1 point
A startup's position depends on a service feature that customers value. Which risk should it specifically monitor over time?
- A
Whether customers can find and use the current offering
- B
Whether a rival copies the difference the venture relies on
- C
Whether the analysis includes every business in the industry
- D
Whether the venture can avoid comparing alternatives
14
True or false
1 point
True or false: A small venture should try to position itself as the best choice for everyone, because a broad position is easier to understand and deliver consistently.
- A
True
- B
False
15
Choose one
1 point
A startup finds that some prospective customers keep using a spreadsheet rather than buying its new scheduling tool. How should the startup treat the spreadsheet in its competitive analysis?
- A
Only businesses selling an identical product
- B
Any option the customer might choose to address the same problem
- C
Only products sold by the startup’s largest rival
- D
Only options that charge customers money
16
Choose one
1 point
A company uses videoconferencing instead of traveling to meet clients. In an analysis of business travel options, what role can videoconferencing play?
- A
A direct competitor because it sells the same service
- B
The status quo because it involves no technology
- C
A substitute because it meets a similar need differently
- D
Not a competitor because it is not a travel service
17
Choose one
1 point
A startup wants to compare three alternatives for a defined customer segment. Which approach is most likely to produce a useful comparison?
- A
Compare a manageable set of options for one customer segment using the same criteria
- B
Compare every business in the industry using different criteria for each
- C
Focus only on the options with the lowest listed prices
- D
Compare competitors without considering the customers they serve
18
Choose one
1 point
A founder uses Porter’s Five Forces to understand an industry. What should the founder understand about how this framework relates to comparing customer-facing alternatives?
- A
It measures only how customers rate individual products
- B
It replaces the need to investigate substitutes and the status quo
- C
It determines which venture has the best customer experience
- D
It examines industry pressures and complements close comparison of alternatives
19
Written response
1 point
When a business uses videoconferencing instead of business travel to meet with clients, what category of competitive alternative is videoconferencing?
20
Written response
1 point
What is the strategy term for the place a venture aims to occupy in the minds of a particular customer group relative to alternatives?