A founder wants to investigate difficulties with creating staff schedules. Which proposed customer segment is the most specific and testable starting point?
1 Customer Problems and Discovery Online Quiz Questions
Use this free practice quiz with 20 questions to review 1 Customer Problems and Discovery, test your knowledge, and prepare for your next test or exam.
A café owner says they would probably use a scheduling app after a founder describes it. This response, by itself, establishes that scheduling is an important problem for the owner.
- A
True
- B
False
In an organization, what is the role called for the person who approves a solution?
A manager is trying to prepare next week’s staff schedule. This is a job to be done.
Which questions would best help a founder learn about a manager’s actual scheduling experiences? Select all that apply.
- A
“Tell me about the last time you made the schedule.”
- B
“Would you use an app that fixes this?”
- C
“What happened when someone called in sick?”
- D
“You would want an easier way to schedule, right?”
Interviews can help explain how people experience a problem, while surveys and market data can help estimate how common a pattern is.
- A
True
- B
False
In the scheduling example, one manager reports spending about how many hours each week revising schedules? Enter the value in hours.
A useful problem statement identifies who is affected, what they are trying to do, and what difficulty or they face.
Several managers describe scheduling workarounds, but one says a supervisor handles scheduling and they rarely have difficulty. What is the strongest next step for the founder?
- A
Conclude that all restaurant managers need a scheduling app.
- B
Begin selling the app to every restaurant manager.
- C
Interview more owner-managers who build schedules themselves and test whether the burden is common and significant.
- D
Disregard the interviews because one manager rarely has difficulty.
Which practices or findings can strengthen evidence that a customer problem is meaningful? Select all that apply.
- A
Repeated workarounds people use when the problem arises
- B
A founder’s belief that the proposed product is elegant
- C
Time or money customers already spend addressing the difficulty
- D
Recording customers’ words separately from the founder’s interpretations
Which statement best describes a customer problem without jumping to a particular solution?
- A
Cafés need scheduling software so managers can stop making mistakes.
- B
Independent café owners who create schedules manually spend several hours each week resolving shift conflicts, making it difficult to keep schedules accurate when availability changes.
- C
Managers should adopt an app that makes scheduling simple.
- D
Restaurant staff want a better digital tool.
Explain the purpose of customer discovery and how it differs from trying to persuade potential customers to like a proposed idea.
One café owner describes a costly scheduling problem in detail. How should a founder use this finding when deciding whether the problem is widespread?
- A
Treat the story as a clue, interview more people in the proposed segment, and compare recurring patterns with market information.
- B
Treat the story as proof that the whole segment has the same need.
- C
Change the customer profile to focus only on the product the founder already wants to build.
- D
Stop investigating because a detailed story from one person is sufficient.
A café owner wants staff to see them as a fair manager when shifts are distributed. Which kind of job to be done does this illustrate?
- A
A functional job
- B
An emotional job
- C
A social job
- D
A pain
What term describes the results customers want to achieve, which are not always simply the opposite of a pain?
One restaurant manager reports spending several hours revising schedules. This alone proves that scheduling problems are widespread among restaurant managers.
- A
True
- B
False
A founder wants to learn how managers respond when staff availability changes. Which interview question is most likely to elicit concrete evidence about actual behavior?
- A
Would you use an app that fixes scheduling conflicts?
- B
Tell me about the last time you changed a staff schedule after someone's availability changed.
- C
Do you agree that scheduling is a major problem for all café owners?
- D
Would a scheduling app save you time?
What is the concise purpose of studying potential customers' situations and behavior before heavily committing to a solution?
A company is considering software for employees, but a department head approves purchases and finance pays the bills. What is the best discovery approach?
- A
Interview only the buyer because that person represents everyone's needs.
- B
Treat the user and decision-maker as the same role unless they object.
- C
Investigate the relevant roles separately because their priorities may differ.
- D
Focus only on the user because payment and approval do not affect the customer segment.
A founder wants to investigate scheduling difficulties in restaurants. Which proposed customer segment is the most specific and testable?
- A
All people who work in restaurants
- B
Restaurant owner-managers who create staff schedules themselves
- C
Anyone who might want a scheduling app
- D
All businesses that employ hourly workers