4 Ideation and Concept Development Free Online FlashCards

What is ideation?

Ideation is the deliberate creation and exploration of possible responses to a defined user need.

What are divergence and convergence in ideation?

Teams diverge to expand possibilities, then converge to narrow their focus. They may repeat this flexible cycle rather than follow a rigid sequence.

What should frame an ideation opportunity?

Start with evidence about people and their context, rather than assumptions about a preferred solution.

Why begin an ideation session with quiet individual work?

Quiet individual writing or sketching before group sharing can reduce the influence of the loudest voices and help everyone contribute.

What does SCAMPER stand for?

SCAMPER prompts are Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange.

What should a concise design concept communicate?

A concept can describe who it serves, what need it addresses, how it might work, and what should be tested.

What does desirability assess?

Desirability asks whether a concept addresses a need that matters to people.

What does selecting an idea mean in an iterative design process?

Selecting an idea is a decision about what to learn next, not a guarantee that it is the final solution. Test concepts and use what you learn to refine them or generate new ideas.

Why does ideation generate several alternatives?

The goal is to create several meaningful alternatives, then decide which are worth developing and testing—not to find one perfect idea immediately.

What makes a strong “How might we…?” question?

A strong question identifies a real opportunity while leaving room for different answers; it does not prescribe a particular solution.

Why defer judgment during idea generation?

Defer criticism while generating ideas so participants can build on one another’s ideas and explore possibilities before evaluating them.

What can SCAMPER prompts not establish?

SCAMPER can expand or vary an existing idea, but its prompts do not prove that the idea meets users’ needs.