What does a business model describe?
A business model explains how an organization creates value for customers, delivers it, and captures enough value to sustain the business.
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What does a business model describe?
A business model explains how an organization creates value for customers, delivers it, and captures enough value to sustain the business.
What does a value proposition explain?
It explains which customer the business serves, what meaningful need it addresses, and why its offer is preferable to alternatives, including doing nothing.
In customer analysis, what are jobs?
Jobs are the tasks or goals customers are trying to accomplish.
What should a strong value proposition emphasize?
Focus on customer outcomes, not merely product features; connect the offer to relieving important pains or producing desired gains.
What are the nine elements of the Business Model Canvas?
Customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.
How does a one-time sale earn revenue?
The customer pays for each product or service. A key question is whether each sale covers customer acquisition and delivery costs.
Why is revenue not the same as profit?
Revenue is not profit. Profit depends on revenue exceeding the costs of acquiring customers and creating and delivering the offer.
How should a venture prioritize assumptions to test?
Rank them by uncertainty and by the damage they could cause if false, then test the riskiest assumptions first.
In customer analysis, what are pains?
Pains are the costs, frustrations, risks, or obstacles customers encounter.
In customer analysis, what are gains?
Gains are the outcomes or benefits customers want.
What is a key question for a subscription model?
Customers pay repeatedly for ongoing access or service. The business must determine whether they stay long enough to justify the cost of acquiring them.
What challenge should a usage-based model address?
Payment varies with consumption. The business must be able to measure and bill usage while considering whether revenue will be predictable enough.