4 Customer Discovery and Validation Free Online FlashCards

What is customer discovery?

Customer discovery systematically investigates how a specific group experiences a problem, responds to it, and might adopt or buy a solution.

What is the basic cycle of customer research?

Form a hypothesis, test it, interpret the evidence, and revise the next test.

Which assumptions should a venture test first?

Prioritize assumptions that are both uncertain and consequential: being wrong about them could force the venture to change direction.

How should a team recruit interview participants?

Define the customer segment first, then recruit people who match it and have direct experience with the problem.

How do interviews and experiments provide different evidence?

Interviews help explain needs and context; experiments reveal whether people take meaningful actions, such as trying a prototype, signing up, or paying.

What five elements should an experiment plan include?

Specify a hypothesis, test, measure, threshold, and next step.

Why set an experiment threshold before testing?

Define in advance what result is enough to continue, revise, or stop; this prevents general interest from being mistaken for validation.

What can a small set of customer interviews not establish?

A small set of interviews can reveal patterns and sharpen questions, but cannot establish how common a problem is across an entire market.

What is the purpose of customer discovery?

Its purpose is to reduce uncertainty with evidence, not to collect compliments for an idea.

What four areas can venture assumptions concern?

They concern customer and problem, solution and adoption, business viability, and feasibility.

What makes a customer-problem hypothesis testable?

It names a specific customer group and problem: for example, independent neighborhood grocers lose sales because popular items are out of stock.

What kind of evidence should customer interviews seek?

Ask for a recent, specific example of the problem and what the person actually did, rather than asking them to predict their response.