5 Market Research and Competitive Analysis Online Quiz Questions

True or false: Market research can inform a startup's decisions, but it does not guarantee that customers will buy or that the venture will succeed.

True or false: When an industry has many similar rivals and customers can switch easily, price competition may become less intense.

A startup plans to sell prepared lunches only to workers in a limited delivery area. Which market definition would best support useful early research?

What sampling approach selects survey respondents because they are easy to reach, potentially distorting the results?

A startup wants evidence of what customers actually do, rather than only what they say they might do. Select all methods that can provide direct behavioral evidence.

A founder estimates opportunity by counting reachable customers and estimating how often each will buy. Which market-sizing approach is this?

A lunch service can reach $2{,}000$ workers, estimates $1.5$ orders per worker each week, and operates $50$ weeks per year. What is its estimated annual serviceable order volume? Enter a whole number of orders.

Which items are among the five forces in Porter's Five Forces framework? Select all that apply.

A prepared-lunch startup finds that some of its target customers order groceries and assemble their own lunches. How should it classify grocery delivery in its competitor analysis?

A startup wants historical and projected figures about employment and output by industry. Which source is most directly suited to that need?

A startup is considering a new service for local customers but has uncertain demand and limited funds. Outline a practical research plan that defines the market, combines secondary and primary research, and explains how the startup could distinguish customer statements from behavioral evidence.

A startup is preparing to research demand for prepared lunches. Which initial market definition is most useful for making its research specific and actionable?

Two industry reports give different estimates of the number of businesses in a market. What should a researcher do before comparing the figures?

A startup wants evidence of whether potential customers will actually pay for its service, rather than simply say they like the idea. Which primary research approach best fits that goal?

A startup has estimated total demand for a product category. It now wants to estimate only the demand it can reach with its current product, geography, and business model. Which market-size level should it estimate?

A startup applies filters to a broad market statistic and calculates an estimated market size. This calculation by itself proves that customers will buy the startup’s product.

A researcher wants to use a consistent industry classification when searching business data. What classification system named in the material can the researcher use?

A lunch service can reach 2,000 workers. Assume each orders 1.5 times per week and the service operates 50 weeks per year. What is the estimated annual order count? Calculate $2{,}000 \times 1.5 \times 50$.