6 Building and Testing an Early Offering Free Online FlashCards

What is an early offering?

A first version of a product or service designed to address a specific customer problem.

What should an early offering test?

To test whether a defined customer group has the problem, values the proposed solution, and will use or pay for it.

What makes a minimum viable offering useful for testing?

It should be quick to develop and test, yet useful and reliable enough to produce meaningful evidence.

What are the desirability, feasibility, and viability assumptions?

Desirability asks whether customers have the problem and want the solution; feasibility asks whether the team can deliver it; viability asks whether it can cover its costs.

Which assumptions should be prioritized for testing?

Test assumptions that could seriously undermine the venture if false and currently have little supporting evidence.

What form can the smallest useful test take?

Define the smallest offering that can test the key assumption; it could be a prototype, limited pilot, manual process, or presale sample.

What boundaries should be set before developing a test offering?

Specify target users, core function or service, delivery method, test period, budget, and deliberate exclusions. Retain essential safety, privacy, accessibility, and reliability requirements.

What makes a test hypothesis falsifiable?

State it specifically so evidence could show it to be false; define the expected outcome in measurable terms.

What should a test plan specify in advance?

Decide who participates, what they do, what evidence is recorded, what counts as success or failure, and what decision follows each result.

How does customer behavior differ from customer opinion as evidence?

Interviews and opinions can aid learning, but actions such as using, returning to, or paying for an offering provide different evidence about behavior.

Who should participate in an early offering test?

Recruit people who resemble the intended customer, rather than relying only on friends or existing supporters.

Why document changes made during a test?

Avoid changing the offer or success criteria during the test without documenting the change; unrecorded changes make results harder to interpret.