10 Persuasion and Argument Free Online FlashCards

What is persuasion?

Persuasion is communication intended to influence what people think, feel, or do.

What makes a position an argument?

An argument is a reasoned case for a position, supported by reasons and evidence, with an explanation of why that support matters.

What are the three common types of claims?

A fact claim addresses what is or was the case; a value claim judges what is worthwhile, fair, or harmful; a policy claim proposes what should be done.

What is a warrant in an argument?

A warrant is the reasoning that connects evidence to a claim and explains why the evidence supports the conclusion.

What qualities strengthen evidence?

Strong evidence is accurate, sufficiently representative, current for the question, and clearly attributed.

What can an anecdote show—and what may it not establish?

A dramatic anecdote can illustrate a problem, but alone it may not establish how common the problem is.

Why do statistics need context?

Statistics should include enough context to prevent misleading comparisons.

How should a sound argument address counterarguments?

A sound argument anticipates reasonable counterarguments and responds accurately instead of dismissing or distorting them.

What is logos?

Logos appeals to reasoning through clear organization, credible evidence, and valid connections between reasons and claims.

What should audience analysis guide?

Audience analysis considers interests, values, experience, likely questions, and attitudes so a message can use relevant language, examples, and requests—not stereotypes or exploitation.

What makes persuasion ethical?

Ethical persuasion supports informed choice by presenting evidence in context, distinguishing fact from opinion, acknowledging uncertainty, and representing opposing views fairly.

What is ethos?

Ethos builds credibility through relevant knowledge, honest sourcing, fair treatment of opposing views, and a trustworthy presentation.