11 Media and Communication Free Online FlashCards

What are mass media?

Mass media distribute messages to large audiences through channels such as newspapers, television, radio, and film.

How can mass and digital media overlap?

A newspaper article may appear in print, on a website, in an app, and as a social-media post.

What kinds of participation can digital communication enable?

Audiences can comment on, share, remix, or produce messages themselves.

What does it mean that media messages are constructed?

Creators select and arrange words, images, sounds, facts, and sources for a purpose and an intended audience.

What is framing in a media message?

Framing concerns which details a message emphasizes and which it leaves out.

Why might audiences interpret the same message differently?

People interpret content through their knowledge, experiences, identities, beliefs, and immediate circumstances.

What is media literacy?

Media literacy is the ability to access, analyze, evaluate, create, and responsibly use media.

What does the “Check” step of media evaluation involve?

Compare important claims with reliable, independent sources, and inspect links, evidence, and relevant expertise.

What are digital media?

Digital media use electronic networks and devices to create and circulate content, such as websites, streaming services, podcasts, and social platforms.

How can platforms shape media exposure?

Platforms and other intermediaries influence what people encounter.

What purposes can a media message serve?

A message may aim to inform, persuade, entertain, or invite participation.

What should you examine when analyzing representation?

Consider how people, groups, and events are depicted, and who is included or absent.