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2 Heuristics in Estimation and Prediction Free Online FlashCards

Study 2 Heuristics in Estimation and Prediction with 12 free online flashcards. Review key terms, definitions, and concepts with this interactive flashcard deck.

12 cards
01
Front

What are heuristics in estimation and prediction?

Back

Heuristics are quick mental shortcuts that make judgments efficient, especially with incomplete information, but can cause predictable errors when a cue is mistaken for the quantity being judged.

02
Front

What is the availability heuristic?

Back

It is the tendency to judge how frequent or likely something is by how easily examples or scenarios come to mind.

03
Front

What is the representativeness heuristic?

Back

It is the tendency to judge the probability that someone or something belongs to a category by how closely it resembles a typical example.

04
Front

Do earlier heads make tails more likely on the next independent flip of a fair coin?

Back

If a fair coin’s flips are independent, earlier results do not change the probability of the next flip; a run of heads does not make tails due.

05
Front

What is the anchoring-and-adjustment heuristic?

Back

It occurs when an initial value, or anchor, influences a numerical estimate as people adjust from it.

06
Front

What can make an event seem easy to recall without making it common?

Back

Vividness, recency, personal experience, and media attention can make examples easier to recall, even when recall does not reflect actual frequency.

07
Front

Why might news of several house fires inflate someone’s estimate of fire risk?

Back

After hearing several reports about house fires, someone may overestimate their likelihood because dramatic reports are easy to recall.

08
Front

How can a forecaster check an availability-based estimate?

Back

Consult relevant records or a representative set of cases instead of relying only on memorable examples.

09
Front

What is a base rate?

Back

A base rate is how common a category is in the first place.

10
Front

Why is a book-loving person’s resemblance to a librarian not enough to identify their occupation?

Back

A quiet, orderly, book-loving person may resemble a librarian, but that description alone does not establish their occupation. Consider how common librarians are and how diagnostic the description is.

11
Front

How can a suggested repair price influence an estimate?

Back

A suggested price can serve as an anchor: even if unreliable, it may influence the estimate because people do not adjust far enough from it.

12
Front

How can you reduce unwanted anchoring?

Back

Make an independent estimate before seeing others’ numbers, compare several relevant reference values, and make adjustments explicit.