What distinguishes risk from uncertainty?
Risk involves probabilities that are known or can be estimated.
Study 5 Risk, Value, and Choice with 12 free online flashcards. Review key terms, definitions, and concepts with this interactive flashcard deck.
What distinguishes risk from uncertainty?
Risk involves probabilities that are known or can be estimated.
How does expected utility evaluate an option?
Expected utility weights each outcome’s utility by its probability and sums the results: EU(A)=∑ipiu(xi).
What does utility represent in expected utility theory?
Utility measures how desirable an outcome is to the decision-maker; it is not necessarily the outcome’s monetary amount.
What is the expected monetary value of a 50% chance at $100 and 50% at $0?
The gamble’s expected monetary value is $50: 0.5×$100+0.5×$0.
Must someone prefer a $50-expected-value gamble to a sure $40?
Not necessarily. With diminishing marginal utility of money, the sure $40 can have greater expected utility than the gamble.
How does prospect theory frame outcomes?
People commonly evaluate outcomes as gains or losses relative to a reference point, such as their current situation or expectations.
How may prospect theory treat probabilities?
Prospect theory allows probabilities to be psychologically weighted rather than treated only as their stated numerical values.
What choice tendency can a concave value curve for gains encourage?
A concave value curve for gains can encourage risk aversion, such as preferring a sure gain to a gamble with a higher average payoff.
What choice tendency can a convex value curve for losses encourage?
A convex value curve for losses can encourage risk seeking, such as gambling to avoid accepting a sure loss.
What is loss aversion?
Loss aversion is the tendency for a loss to feel more significant than an equal-sized gain.
Why might someone reject a coin toss to win $100 or lose $100?
A person may reject it because the possible loss can have a disproportionate impact, despite the gamble’s zero expected monetary value.
How can framing shift choices?
Framing changes how an option is described; presenting a choice as securing a gain or avoiding a loss can shift willingness to gamble.
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